Most enterprises meet bottlenecks from different dimensions after many years rapid development.so how to solve these problems? =>CHANGE
1.Logistics chain need change=>to meet market requirements.
2.Foreign trade marketing need change=>face to current status & reform.
3.Advertising media need change=>multi-dimensional publicity
4.Team structure need change=>move enterprise’s obstacle
We made the conclusion after visit a local medium-sized enterprise on Mar.30,2019.If some of you are interested,we will share our point of view here base on above 4 items. Let us Communication together & Learning together & Solving problem together & Become stronger together!!
Item one:Logistic chain need change
I always get calls from different international logistics teams/companies,and I know they want to do some support for my work,but i refused and say “no,thanks.Our company already have such a team can service our customers better.”
It is true.below is some point of view for international logistics.
1.Logistics chain is the hub of foreign trade,connecting buyers and sellers.The marketing team has the function of “hematopoiesis”,and the logistics chain is like a “blood vessel”.Its healthy or not affects the business environment directly.
2.Choosing the suitable logistics form is related to the reduction of business risk,the reduction of transportation cost,the improvement of transaction efficiency between sellers and buyers etc.
An international logistics team needs to analyze for its customers with a professional perspective:
Analyze different products need different logistics modes;
Analyze the corresponding logistics forms among different countries;
Analyze how to maximize the enterprises’ foreign trade profit through different logistics combinations.
At present, the international market is developing, and the way of logistics is also changing a lot. Only with the courage to innovate and try, can we find a breakthrough in the traditional logistics for expanding and occupying the market better.
Item two:Foreign trade marketing need change
It is important to seek a breaking point and make a reform when the marketing goes downhill.Now we are faced with the cost of enterprise’s development increased,the product market competitiveness decline,and profit decline.
What causes that?
The traditional market is saturated,too much similar product,price war;Anti-dumping policy of reginal trade protection for certain types of products etc.
We need to analysis the future target market with an open and analytical mind.
1.Let the non-quality resources go,release time and money
2.Focus on rapid development region and large demand market.
3.Developing new customers,finding new resources,not only maintain existing customers and resources.
Item three:Traditional advertising media need change to multi-dimensional publicity
With the vigorous development of the Internet, the globalization of the Internet has narrowed the distance between time and space on the earth, and international exchanges have become increasingly frequent and convenient.
In addition to the traditional platform and exhibition publicity, Internet "we media" is becoming a more comprehensive publicity subject, including the promotion of company website and the new media operation etc.
Compared with the traditional way of publicity, Internet publicity is more convenient to operate, spreads faster and has a wider range of influence.
Item Four:Team structure need change,move enterprise’s obstacle
If some of us have the flower planting experience,we must have heared of the saying “seventy percent by management,thirty percent by clipping”.Most flowers bloom on new branches,so we need to prune old one,let the plant have graceful shape,grow more new branches,more flowers,even more fruit.
The same is true of business management,we need to move obstacles existing in company,thus the company can get enough energy to bloom more flowers and more fruit.so what obstacles?
-Team members’ fixed thinking and reluctance to think will miss new ways of expanding new market
-Team members’ abilities can’t match the role in company very well,the suitable talents have no chance to access.
-The leadership structure hasn’t optimized.It is important to set a quality leadership pyramid according to the company future development direction.
The limitation of thought is the stumbling block of enterprise reform. Only by changing the inherent ideas and changing the inherent ways and methods, can we bring forth the new and realize the globalization of the market.